- Nairobi, Kilimani, Diani Rd
Region: Kenya, Uganda, East Africa
Samarah Digital has played a central role in supporting the rollout, adoption, and growth of the WOWZI influencer marketing platform across East Africa.
The project focused on building a structured, scalable creator ecosystem capable of supporting platform growth and delivering value to brands.
Recruitment, vetting, and onboarding of creators across multiple regions
Design and delivery of Trainer-of-Trainers (ToT) programs
Training creators on influencer marketing, digital professionalism, and monetization
Supporting campaign readiness and quality assurance
Facilitating adoption through institutional and community partnerships
The ToT model and structured onboarding systems ensure continued expansion of the ecosystem, enabling scalable growth across new regions.
We go beyond training. We design ecosystems where learning translates into employment, entrepreneurship and long-term impact.
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